East Lindsey in Lincolnshire is launching a campaign aimed at encouraging residents to make sure that their house is easily identifiable from the road. The ‘Hiding from Help’ campaign is supported by the emergency services to ensure that houses display their name or number in a place which can be seen by attending services. This could quite literally make the difference between life and death in a situation where time can be vital. Please consider whether there are any improvements you could make to assist in summoning help to your address should you require it.